Marketing

Advertising Your Newly Launch Website

At this stage, you have an awesome website and exactly the web hosting plan that meets your needs. Now all you have to do is publish your site on to the Internet right? Yes, but you don't want to stop there. Though publishing your files is the initial step, it really won't service you well if no one know you exist or how to find your site. The key to bringing in web traffic is understanding and controlling how your site ranks amongst the major search engines such as Google, Bing or Yahoo.

How Do I Drive in Traffic?

Having a beautiful site with no visibility to the outside world is like having a retail store in the middle of the forest.  It does not do much good to have a site if no one knows how to find you.  This is where establishing a solid marketing strategy is paramount.  Putting together a plan, with specific and measurable goals will help you make the necessary adjustments to continue to drive in traffic and site recognition by the various search engines.

All marketing strategies and campaigns need to have both solid marketing techniques built into the overall construction of the website as well as incorporating advanced strategies around buyer preferences.  This means not only using keyword rich content, strategically placed throughout the website, but also having and utilizing social media proof, reviews and opportunities for your visitors to interact with your site.  To achieve the greatest amount of benefit, you will want to integrate your various social media links into your website.  We will help you do this and help you establish your campaign strategies that will take advantage of all of these outlets.

Understanding the proper balance of visitor interaction, psychology and design foundations against advanced security requirements is pinnacle in driving in traffic and protecting your site against nefarious users and malicious attacks.

What's Next?

Your site will be designed with  search engine optimization techniques and buyer psychology in mind - as well as equipping you with the knowledge of how to keep your site visible and relevant.

Strategy

Make your website work for you, 24 hours a day, 7 days a week!

********************

Savvy Web Services in Action

In August 2005, Ilene J. Smoger Sensei, Head Instructor of the Okinawan Karate Club of Dallas and Savvy Web Services hosted Part One of a workshop titled "Your Dojo and the Internet" for the participants of the Pacific Association of Women Martial Artists (PAWMA) Special Training.

In January 2006, Ilene J. Smoger and Savvy Web Services partnered together once again to present Part Two in the workshop series "Your Dojo and the Internet" at the Association of Women Martial Arts Instructors (AWMAI) "Teaching the Teacher" Conference in Deerfield Beach, Florida.


The road begins >>>

Driving in traffic is critical to making your website work for you.  Learn marketing and branding techniques, collecting and earning quality social proof and planning effective campaigns that won't break the budget with your new web design project here at Savvy Web Services.